{"title":"Operative Techniques in Trauma and Critical Care","subtitle":"","e_issn":null,"url":"https:\/\/research.ebsco.com\/c\/tyhpwl\/search\/results?q=AN+4003694&db=nlebk","series":"","edition":"1","author":"Amy J. Goldberg-Mary T. Hawn","contract_publisher":"Lippincott Williams & Wilkins","imprint_publisher":"Wolters Kluwer Health","pub_year":"2023","interest_area":["Emergency Medicine"],"lcc":"RD51.5","lcsh":"Critical care medicine.,Surgery, Operative.","language":"eng","format":"EPUB","downloadable":"TRUE","fiction":"FALSE","abridged":"","book_id":"4003694","isbn":"9.78198E+12","eisbn":"9.78198E+12","ocn":"1453195363","ddc":"617.026","isPdfLink":false,"isSAML":false,"additionalInfo":{"Authored_By":"Ebenkamp, Becky, Benezra, Karen, Cassiddy, Hilary, Dolbow, Sandra, Reyes, Sonia, Shanahan, Laura, Wasserman, Todd","Subjects":"Marketing, Video game equipment, United States, How the Grinch Stole Christmas (Film : 2000)","Languages":"English","Published_Date":"2001-01-08","Title_Abbreviations":"Brandweek","Volume":"42"},"header":{"DbId":"asr","DbLabel":"STM Source","An":"4003694","RelevancyScore":"1139","PubType":"Periodical","PubTypeId":"serialPeriodical","PreciseRelevancyScore":"1138.6904296875"},"plink":"https:\/\/search.ebscohost.com\/login.aspx?direct=true&site=eds-live&db=asr&AN=4003694&authtype=shib&custid=ns346513&group=main&profile=eds","upload_link":"https:\/\/search.ebscohost.com\/login.aspx?direct=true&site=eds-live&db=asr&AN=4003694&authtype=shib&custid=ns346513&group=main&profile=eds"}
["Ebenkamp, Becky, Benezra, Karen, Cassiddy, Hilary, Dolbow, Sandra, Reyes, Sonia, Shanahan, Laura, Wasserman, Todd","Marketing, Video game equipment, United States, How the Grinch Stole Christmas (Film : 2000)","English","2001-01-08","Brandweek","42"]
Description
Examines the marketing campaigns of several manufacturers and companies in the United States in the year 2000. Possible reason for the undershipment of Sony PlayStation 2 video game consoles; Efforts of marketers to reduce package contents while maintaining prices; Advertising promotion for the movie `How the Grinch Stole Christmas.'